Mastering English for Economics

Descriere

Unit 1: Communication 1 Objectives of Communication, Communication Breakers, Communication for Business Purposes, Formal vs. Informal Language

Unit 2: Basic Economic Concepts Competition, Price Mechanisms, Supply and Demand, The article. Countable vs. Uncountable Nouns

Unit 3: Communicatio 2 Presentation Techniques, Change and Development, Business Trends

Unit 4: Company Formation Innovation in Business, Raising Capital, Unconventional Ideas for Starting a Business, Case Study: Valerie's Dressings

Unit 5: Advertising Advertising Techniques, Advertising Myths, Case Study: Rebranding Sophia. Phrasal Verbs

Unit 6: Marketing and Branding The Marketing Mix, Analyzing the Market (SWOT Analysis), Build a Successful Brand. Case Study: NatWest Bank - Brand Strategy. Collocations

Unit 7: Selling Yourself Finding the right career, Creating your Portfolio: CV Writing, Reference Letters. The Passive Voice

Unit 8: Management Management vs. Leadership, The role of Management, Decision Making. Expressing Opinion. the Comparison of Adjectives

Unit 9: In-Company Issues The Internal Enviroment of a Company. Module 1: Limited and Unlimited liability, Company Structure, Organization of a Company, Key Positions in a Company. Module 2: Motivation, Corporate Culture, Groupthink. Case Study: Changing Company Culture. Writing a Memo. Conditionals

Unit 10: The Market The External Enviroment of a Company: The Distribution Channel: Wholesalers, Retailers, unconventional Means of Selling, Self-Service, The Client, Cornering a Market. Case Study: Increasing Sales - The Magnolia FlowerShop.

Unit 11: Company Expansion Expansion Strategies, Mergers and Acquisitions, Takeovers. Case Study: Branding Italia

Unit 12: Communication 3 Meetings, Tips for Successful Meetings, Minutes Writing. Role Play: Company Relocation - Party4U. Indirect Speech

Unit 13: Risk Risks in International Business, Risk Management. Case Study: Green Space Expansion. The Subjunctive

Unit 14: Communication 4 Building and Maintaining Company Relationships: PR Techniques, Business Correspondence Essentials: Business letter Format, Main Types of Letters

Appendices

Glossary

Bibliography