Invisible Gorilla

Descriere

Watching a film of a basketball game, volunteers were asked to count the number of passes made. Amazingly, almost half of them failed to see a woman dressed in a gorilla suit who walked slowly to the centre of the screen, beat her chest, and walked off again. This book takes a fascinating look at the routine tricks our brains can play on us, the false impressions that can profoundly influence our lives and gives practical advice on how to minimize their negative impact.