Disponibilitate: nedisponibila
Disponibilitate: nedisponibila
Preț: 102,00 LEI
Autor(i): Joseph Turow
Editura: YALE UNIVERSITY PRESS
Anul apariției: 2013
Limba: engleza
ISBN: 9780300188011
Categorii: Media studies, Communication studies, Reference, information and interdisciplinary subjects, Carte straina, Carte nefolosită, Business ethics, Business & management, Economics, finance, business and industry, Sales & marketing: advertising, Sales & marketing, Impact of computing & IT on society, Applications of computing, Computing and information technology
Drawing on groundbreaking research this is an important and timely book on how advertisers have come to wield such power over individuals in today's customized online media environment we inhabit. Agencies are collecting data on us that we don't know about and creating individualised profiles of us as a result. This study shows how such power has developed, and what can be done to stop it.
Comandă online Daily You la 102,00 lei scrisă de Joseph Turow, tiparită la editura YALE UNIVERSITY PRESS în anul 2013. cu plata ramburs sau online cu cardul. Momentan titlul Daily You nu este disponibil însa vă puteți înscrie pentru a fi notificat în momenul reaprovizionarii.
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