Marketingul prin e-mail. Prospectarea comerciala eficienta
Polirom
Yan Claeyssen
9789734614530
An: 2009
Marketingul direct multicanal. Prospectarea, fidelizarea si recistigarea clientului
Polirom
Yan Claeyssen, Anthony Deydier, Yves Riquet
9789734614899
An: 2009